A half-day workshop to optimise your ecommerce customer journey.

This popular workshop for ecommerce brands is set to return; date pending confirmation. Join the waitlist today to get priority access once new dates are announced.

About the workshop.

Step away from day-to-day operations and see your store through your customers’ eyes. In this hands-on, interactive workshop, you’ll map the customer journey, identify friction points, optimise messaging and UX, and align acquisition channels to drive conversions and long-term growth. You’ll leave with actionable insights to improve both customer experience and business results.

Workshop details.

• Topic: Where Are You Losing Customers? Mapping Experiences That Drive Growth. 
• Time: 09:00am -2:00pm. In addition to the workshop, you'll enjoy a locally sourced light breakfast, morning tea, and a networking lunch.
• Location: House of St John's, 1 Queen Square, Bath, BA1 2HA
• Attendees: Maximum of 20 brands
• Cost: Complimentary

Who’s it for?

The workshop is ideal for heads of ecommerce, directors, and C-suite leaders seeking actionable opportunities to improve conversions and growth for their retail brand.

Inside the workshop.

What you'll do.

This half-day workshop is designed to give you a clearer, more strategic view of how your customer journey should work. You’ll leave with a stronger foundation that helps your team prioritise journey-led improvements, rather than relying on short-term performance fixes. This includes:

• Creating a shared understanding of who your customers are, where they start their journey, and what they need at each stage before they ever reach checkout.
• Mapping the on-site journey across homepage, collections, PDPs, basket and checkout, highlighting friction, reassurance gaps and missed opportunities.
• Clarifying the role of each acquisition channel, the primary conversion we expect from it, and how that aligns to awareness, consideration and purchase.
• Review conversion hierarchy: when to push for a sale, when to slow things down, and when the right outcome is confidence, intent or return visits.
• Exploring how messaging, UX and trust signals influence perception, reduce doubt and prevent unintentional friction that damages conversion.
• Moving beyond stock levels and daily revenue to build a clearer, more joined-up view of long-term growth through better, more measured customer journeys.

Meet your host.

Hosted by Andrew Thomas, Head of Growth at blubolt, with over 20 years of experience in digital transformation and data-driven ecommerce strategy. Andrew's team delivers journey-led growth for brands including Never Fully Dressed, Bella Freud, Lazy Oaf, Green People, Illumicrate, Saltrock, and Snowdonia Cheese.