Journey to Conversion: Mapping Experiences That Drive Growth.

Back by popular demand: A workshop to optimise your ecommerce customer journey.

After the success of our last session, where participants walked away with loads of inspiration and a punchy to-do list, we’re running this practical workshop again to help more brands optimise their ecommerce customer journey.

Step away from day-to-day operations and see your store through your customers’ eyes. In our expert hands, you’ll map the customer journey, identify friction points, and align acquisition channels to drive conversions.

Past attendees told us they loved the sales-pitch-free zone. It’s entirely about learning, sharing ideas, and getting stuck into the work with fellow ecommerce leaders.

Workshop details.

Date: Wednesday, 22nd April 2026
Time: 9:00am - 3:00pm. In addition to the workshop, you'll enjoy a locally sourced light breakfast, morning tea, and a networking lunch.
Location: House of St John's, 1 Queen Square, Bath, BA1 2HA
Attendees: Maximum of 20 brands
Cost: Complimentary

Who’s it for?

The workshop is ideal for heads of ecommerce, directors, and C-suite leaders seeking actionable opportunities to improve conversions and growth.

Inside the workshop.

What you'll do.

This is a learning-first, sales-pitch-free experience. No hidden demos, just high-level strategy and practical execution.

The day is designed to give you a clearer, more strategic view of how your customer journey should work, helping your team prioritise journey-led improvements rather than short-term fixes. This includes:

Creating a shared understanding of who your customers are, where they start their journey, and what they need at each stage before they ever reach checkout.
Mapping the on-site journey across homepage, collections, PDPs, basket and checkout, highlighting friction, reassurance gaps and missed opportunities.
Clarifying the role of each acquisition channel, the primary conversion we expect from it, and how that aligns to awareness, consideration and purchase.
Review conversion hierarchy: when to push for a sale, when to slow things down, and when the right outcome is confidence, intent or return visits.
Exploring how messaging, UX and trust signals influence perception, reduce doubt and prevent unintentional friction that damages conversion.
Moving beyond stock levels and daily revenue to build a clearer, more joined-up view of long-term growth through better, more measured customer journeys.

Meet your host.

Hosted by Andrew Thomas, Head of Growth at blubolt, with over 20 years of experience in digital transformation and data-driven ecommerce strategy. Andrew's team delivers journey-led growth for brands including Never Fully Dressed, Bella Freud, Lazy Oaf, LINLEY , Illumicrate, Adnams, and Snowdonia Cheese.